Patric Daccache. Founder of YachtAddress. Yacht market analyst and author. Dubai.
The yacht market is more complicated than the listing.
I work at the intersection of yacht sales, market analysis and digital presentation. I founded YachtAddress to give brokers better tools for the work around an active yacht sale.
One yacht. Three readings.
The same listing looks different to the three people who matter in a sale. Pick a chair.
Illustrative listing. Figures are examples, not market data.
- Asking priceEUR 7,500,000
- Days on market212
- Last price changeMonth 4
- PhotographySpring, previous berth
- Comparable yachts listed7
- Enquiries, last 30 days3
- Documents readyGA plan, survey 2024
- Mandate reviewIn 5 months
Is she the right yacht for us, at this price, against the alternatives?
What do I tell the owner on Friday, and what do I change on Monday?
What is happening, what does the market think, what is the next decision?
The market does not stand still.
Prices move. Comparable inventory changes. Buyer attention shifts with the shows. Mandates approach renewal. The listing a buyer saved in spring often has not.
Illustrative stages of a hypothetical listing. Not statistical market rules.
Open the Listing Lifecycle Lab- Day 1
Launch
Photography agreed, asking price set, distribution to portals and co-brokers. Everyone who will ever see the first impression sees it now.
- Month 3
First feedback
The enquiries that came, the ones that did not, the questions buyers asked. The first honest read of how the market sees her.
- Month 6
Assumptions deserve a review
The presentation buyers saved in spring is still the presentation. The price has not moved, or moved once without anyone being told.
- Month 9
The owner wants a plan
A structured conversation about what worked, what did not and what changes. A count of impressions is not an answer.
- Renewal
The mandate comes up
The broker needs a documented plan on the table, with dates, rather than a promise of more marketing.
Why YachtAddress exists.
A brokerage can represent an asset worth millions while relying on a portal card between forty similar cards and a PDF that was out of date the day after the price changed.
I had seen it from the broker's chair. The yacht changes: a refit, a new berth, a price decision, a survey. The presentation buyers saved months earlier does not. The owner asks what has happened, and the honest answer is a count of impressions.
YachtAddress builds and maintains the digital sales environment around an active listing: the yacht's own website that stays current, the sales story, co-broker presentations, owner reporting and Listing Pulse, which tells the brokerage who to call today. The broker keeps the mandate and receives every enquiry.
EL VIP ONE
Mangusta 80 Open, 25.05 m, 1999. Central agent Jonacor Yachts. The experience of a Maxi Open: a low, long profile, strong performance and time spent outside.
DARLING
39.6 m, 431 GT, 2014. Central agent Jonacor Yachts. 431 GT within 39.6 metres: an eight metre beam told as space a buyer can walk through.
A yacht and her story are two different things.
The same sales structure should not be applied to a performance yacht, an explorer and a family yacht. Pick a type.
Technical fact3,600 hp, 42 knots
Buyer relevanceA Monaco to Saint-Tropez lunch and back before the light goes. The argument is the run, and the outdoor living that comes with it.
Technical fact5,000 nm range, 60 m
Buyer relevanceWhich voyages become practical, subject to fuel, weather and operational limits. The dossier is part of the story, not an appendix.
Technical fact431 GT in 39.6 m
Buyer relevanceWhat that volume changes about life on board: the beam in the saloon, the full beam owner's suite, three exterior levels.
Technical fact5 cabins, 10 guests
Buyer relevanceWho sleeps where, how a day unfolds with three generations aboard, where the children swim while the grandparents read.
The person behind the tools.
Years as a yacht broker and with shipyards. Fifteen years of building websites. A book written from the buyer's side of the table.
I like the mechanics of this market more than its glamour: who pays, who decides, what a buyer actually compares, why a correct listing can still have a weak argument. Dubai is a good place to watch that from. Winter base, ownership market, and a lot of conversations that start with a yacht that has been for sale too long.
The tools on this site and the business behind them come from the same habit: write down what is happening, in a form the next conversation can use.
More about PatricThe working laboratory.
Five interactive tools built around real commercial situations. No registration. Nothing you enter leaves your browser.
Listing Lifecycle Lab
Explore the life of a hypothetical listing from day one to mandate renewal. Enter the facts you know, see the questions worth asking, download a one page review.
Open the labYacht Story Studio
Four yacht archetypes, the same specification table, four different buyer arguments. Switch between technical facts and buyer relevance.
Open the labBroker Perspective
One yacht, three professional views: responsible broker, co-broker, owner. Follow an example enquiry through the system.
Open the labMarket Reality Lab
The arithmetic behind a price reduction: the money on the table, the cost of waiting, and alternative scenarios side by side. A scenario summary as PDF.
Open the labOwner Meeting Simulator
Month nine. The owner asks what has been achieved and what happens next. Compare a general update with a structured listing review.
Open the lab
Published and, on occasion, disagreeing.
What They Don't Tell You Before You Buy a Yacht
A Critical Yacht Buyer's Guide. Broker incentives, listing language, refit claims, due diligence and the costs that polished marketing leaves outside the frame. Written for buyers, owners, family offices and people entering the industry.
The book and a free 22 page sample- SuperYachtNews, opinionWhy yacht buying should not be fun
- Elite Jet MagazineFeatured in Edition 06
- Market NotesThe journal on this site
Who I work with.
Yacht brokers and brokerage businesses
Central agents with a listing that has slowed down, brokerage managers who want one workspace for their active yachts, and brokers who need a local pair of hands in the Gulf. The broker owns the relationship. The technology should help manage it.
How I work with brokers- Industry partnersTechnology and marketing people who work alongside brokerages.
- MediaJournalists seeking comment on pricing, buyer perception and the Gulf market.
- ResearchCollaborators on market analysis and industry writing.
- Approved advisory engagementsOwners and representatives who want a defined, independent written analysis.
From Market Notes
All notesThe Price Drop Reality in the Yacht Market
A price drop is meant to bring buyers back to the table. More often it tells them the first number was wrong and invites them to wait.
Why Yachts Stay on the Market Too Long
Long listings are usually a price, presentation, documents or timing problem. Each leaves traces, and a broker and owner who read them together can act before another season passes.
The yacht website that nobody updates
Launch day gets the attention. The presentation a buyer opens in month seven is the one that decides whether they call, and by then it usually describes a different yacht.
Questions people ask first
Who is Patric Daccache?
Patric Daccache is the founder of YachtAddress, a yacht market analyst and the author of What They Don't Tell You Before You Buy a Yacht. He is based in Dubai and works with yacht brokers internationally on the digital presentation and follow-up around active listings.
What is YachtAddress?
YachtAddress builds and maintains the digital sales environment around an active yacht listing: the yacht's own website, a relaunch plan for the owner meeting, co-broker presentations and Listing Pulse, the workspace that shows the brokerage who to call and gives the owner a view without buyer names. Services, prices and terms are published on yachtaddress.com.
Is Patric Daccache a yacht broker?
He worked as a yacht broker and for shipyards before founding YachtAddress. Today he does not hold listings. When a brokerage works with YachtAddress, the broker keeps the mandate, the owner relationship and every buyer.
Do the labs on this site use real market data?
No. The labs work with figures you enter and with illustrative examples that are labelled as such. They calculate arithmetic consequences and list questions worth asking. They do not estimate a yacht's value or a probability of sale.
Where has Patric Daccache been published?
In SuperYachtNews, with the opinion piece Why yacht buying should not be fun, and in Elite Jet Magazine. He is the author of What They Don't Tell You Before You Buy a Yacht.
Do you give legal, tax or technical advice?
No. Patric is not a surveyor, lawyer, tax adviser or financial adviser. The analysis is commercial judgement. Condition, contracts, flag and tax belong with the specialists a broker already knows.
Have a yacht, a market question or an idea worth discussing?
A short introductory conversation costs nothing. Write to me, or send the public link of a listing and I will tell you what I see.